Brand only gives its commercial products have brand value, and the composition of the brand can not be separated from the product, market, advertising, image concepts and other aspects of the brand is not to take a nice name, design a logo can be called a brand, only when the brand is recognized by consumers and access to consumer trust, can be called a brand. Many companies in the process of shaping and promoting the brand, often only focusing on one aspect, such as some focus on product design and development, while some companies focus on marketing, there are companies will be profit and sales as a brand.
So, what exactly is the brand? In the opinion of Chongqing brand design company, the brand is a comprehensive package, which contains product quality, marketing, after-sales service commitment, brand concept, brand image and advertising, and for the brand design, is the need for brand design combined with corporate values, product characteristics of its integrated, systematic in-depth and straightforward, intuitive, simple visual symbols and visual expression. image design. For example, product packaging image design, brand logo LOGO design, brand corporate culture design, corporate VI design, as well as advertising and publicity design, etc., so that the brand design is a continuous, systematic, comprehensive planning and design work, the need for branding design companies to carry out a long and continuous professional brand design services.
Of course, with a good brand, more need to do a good job of brand maintenance and management. Brand is a long-term continuous work, need to be strictly in accordance with the design company's program for implementation, in order to brand larger, more lasting influence to play out, so as to produce brand value.